Phero is a Cultural Architect based in Chicago specializing in exclusive experiences, unique product, and original content. His goal is to impact a brand’s messaging, target audience, perception, and consumer loyalty. Dedicated to fusing artistry and culture with an emphasis on diversity.
“My simple goodis nature, peace, and joy because feeling peaceful makes me calm, relaxed, and happy. My simple goodwas inspired by nature and laughter of my friends. I depicted this in my work by taking a photograph of flowers in a garden. I plan on using my meaning of the simple goodto improve my community and change the world by spreading joy and peace. This is important to me because it makes me calm and gives me joy.”
— Alex L., 6th Grade Little Village
400gsm Heavyweight Organic Cotton with brushed interior
100% organic cotton body and recycled poly ribbing comprising 20% of the garment
Reverse flatlock stitching to reduce bulk and increase durability
4" wide, double folded, flat-knit side ribbing for added flexibility
Adjustable drawstring hood with front kanga pocket
Tear away neck labels for customization
Pre-shrunk and treated to ensure minimal shrinkage
Olusola "Shala." Akintunde is an Nigerian American contemporary artist, producer and pioneer in the medium of Solar Art; a discipline that seamlessly merges art and solar technology. He is primarily lauded for the creation of the poignant portrait series, Shala’s Seven Spoon and his groundbreaking solar murals and sculptures; particularly Shala’s Bronzeville Solar Pyramid.
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“My simple good is embracing my melanin because it’s really hard be a darkskinned woman in society nowadays. My simple good was inspired by seeing women on social media trying to change themselves. I depicted my simple good in my artwork by drawing beautiful black queens who know that their melanin is popping no matter what shape or size they are. I plan on using my meaning of the simple good to improve my community and change the world by bringing women together.So many women bring each other down on social media. We need to start empowering and appreciating each other.”
—Nia L., 12th Grade,East Side
4.2-ounce, 50/25/25 poly/combed ring spun cotton/rayon
Ever since his studies of Sociology and human behavior, White has been inspired by the ways in which one can capture truth visually. He loves the challenge of taking the consumer beyond just seeing the art - he believes they should feel it. His voice is profound and thoughts are intellectual, providing a path to follow for young people of the next generation. His confidence and commitment to his craft is inspiring as he embraces his function in society to document the history of connected experiences through art.
As a young boy, the thought of mastering various artistic practices fascinated him but he never truly immersed himself in visual art. White grew up in an athletic home - with both of his parents being collegiate athletes, it made sense he would aim to excel in that arena as well. His talent and commitment to athletics took him to the Chicagoland area where he took the football field for Northwestern University as a defensive back. In his Junior season, that came to a sudden end due to a medical retirement. The door to achieve in athletics closing is what allowed White embark on his creative journey in fine arts. The former Texas football recruit was brought to Chicago to be “Reborn” an artist.
The impressive creations to which he gives life on the canvas are symbolic of true empowerment, often centered around his heritage as a young African American male. In White’s world of painting, there are elements and experiences that relate to everyone such as one of his favorite concepts, there being “beauty in the struggle.” However, as he’s evolved as an artist, White has found unique ways to not only empower those who are subjects of his work, but also spark immediate thought and emotion through visual storytelling. White’s paintings live in both small and large scales depending on which audiences he aims to reach. With both gallery wrapped executions and murals, he engages his consumers at different touch points so he can connect with both the contemporary and street art community. The versatility is what many of White’s followers find the most fascinating.
To leave a lasting impression on his viewers, he uses bold primary hues that typically contrast the human subject. The palette strokes of either oils or acrylics provides a unique balance to his creations, allowing the artist to take a traditional fine painting approach and enhance it by introducing textures and abstract elements of typography to the canvas. White finds his inspiration on the energy of human experiences through the lens in which he sees the world. His love for consumer insights and understanding the depths of his subjects allows the work to embody a truth to create a cultural experience. The art exists for White’s mental wellness and happiness on his evolving journey. He aims to spread love and knowledge rooted in empathy and empowerment of the people.
“My simple good is change, because change can be good and you can learn from it in a positive way. My simple good was inspired by the changes that I have been through that have made me a better person and friend. I depicted my simple good in my work by taking a photo of a little girl, who will eventually change into a grown woman. I plan on using the meaning of my simple good to inspire my community to make changes even if they are scared, and showing them that change can be good. This is important to me because change is necessary for growth, and for life.”
Priya Shah is an artist, world traveler, model, speaker and the Founder & Executive Director of The Simple Good. Her Artwork is inspired by poetry, acts of humanity and her family's heritage in East Africa & India to bridge understanding and dialogue on the inherent universal connection we all share as humans.
The Simple Good means just that – noticing the simple, good things that surround each of us, everyday and motivate us to be the best versions of ourselves. Show your support for The Simple Good and quietly encourage everyone you see to find the simple good in their lives by wearing this tee. Positivity is contagious – make it go viral!
'The Simple Good of Chicago' Short-Sleeve Unisex T-Shirt
Celebrate 'the simple good' of Chicago by rocking this tee full of #positivevibes This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
• All items are considered Final Sale unless the product is defective.
• 100% combed and ring-spun cotton (heather colors contain polyester)
“My simple good is unity. I like when people are together in the community. I depicted my simple good in my work by working hard with the community. I plan on using my meaning of the simple good to improve my community by bringing people together and drawing pictures for children to learn. How is unity important to you?
—Malcolm, 7th Grade, P7 Gulu Primary School Uganda
'There is Beauty in the Struggle' Short-Sleeve Unisex T-Shirt
1 in stock
"My simple good is ‘there’s beauty in the struggle” because I want people to embrace the challenges they face. My simple good came from connections to people in Chicago who I see dealing with difficulties in their work and personal lives. I made a collage of people and quotes that relate to the beauty in the struggle. I plan on improving my community by helping people realize the good in seemingly bad neighborhoods and situations. This is important to me because many people fear obstacles, but if you find the beauty in them, you’ll see them as opportunities for growth."
My simple good is giving because ever since I was little, I always wanted to give happiness, even though I didn’t have a lot of happiness myself. I loved to see my little bit of happiness change a person’s face to a smile. I depicted my ‘simple good’ in my artwork by showing a colorful, happy hand give to another hand that doesn’t have much. I plan on using my meaning of the ‘Simple Good’ to improve my community and change the world by showing that I care by sharing my experiences, my dreams and my artwork with others to spread happiness. This is important to me because everybody deserves a little happiness in the world, even if it’s the smallest act of kindness.
"My simple good work is about superheroes because we need a leader in Chicago. We need leaders in Chicago because there's too much violence. We need more peace. I communicate my simple good by painting peace and love to show everyone I care about everyone. I plan on using my simple good to change the world by being nicer and kinder because you can make other people feel good inside. This is important to me because we need heroes in Chicago to fight for peace. Make peace everyday in every way!"
Davi D., 5th Grade, Auburn Gresham, Chicago
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
All items are considered Final Sale unless the product is defective.
100% combed and ring-spun cotton (heather colors contain polyester)
Fabric weight: 4.2 oz (142 g/m2)
**Please note this Tee is now on back order and will arrive after May 18th**
“My simple good is nature, peace, and joy because feeling peaceful makes me calm, relaxed, and happy. My simple good was inspired by nature and laughter of my friends. I depicted this in my work by taking a photograph of flowers in a garden. I plan on using my meaning of the simple good to improve my community and change the world by spreading joy and peace. This is important to me because it makes me calm and gives me joy.”